Headline Writing: When A Small Word Is Bigger Than A Big Word

A lot has been written about how to get your website listed on the front page of search engine rankings by using certain keywords that will do the trick. Writing compelling articles and submitting them to article directories is a good start. But you really need more than that to attract readers to your site. 

I find Peter Nisbet's article, which is featured here, a very useful piece of information on how you can cut out the competition by using the right keywords in your article title to drive traffic to your website. One little trick that's used is to replace a "big word" with a "small word". Yes, just one simple word can make all the difference to the success or failure of a keyword or keyphrase in your title.

Basically, Nisbet is telling you "how to craft a title that will get your article read, and then to craft a resource box that will compel the reader to visit your website". So if you just can't wait to find out how a few tricks can help to boost your exposure and bring you search engine traffic. Read on...

How to Write Articles for Improved Search Engine Rank

By Peter Nisbet

If you are looking for improved search engine rank for any page on your website, you have to learn how to write articles in order to make use of one of the major and most useful resources online: article directories.

Just as website directories can be used to promote your website online, article directories can be used to publish your articles. These articles can in turn be used to promote a specific page on your website, and in this respect are more useful than a website directory listing that promotes only your home page.

You have few opportunities to direct search engine spiders directly to a page of your choice, and when one arises it should be made good use of. In fact, other than article directories and links on your website, you are unlikely to find such an opportuníty, and it should be seized whenever it arises.

However, very few people actually know how to make the best use of such an opportuníty and to use their articles intelligently to drive masses of traffic to their sites. You can use your Author's Resource to achieve that, but in order to get the Resource Box read, you have to get the article read first. For that to happen, you have to write a good article and then make people read it.
  • To do that your title must be good enough to persuade people to read it
  • To achieve that you must be able to write a good title.
So how do you achieve all of these things? That is the purpose of this article: to teach you how to craft a title that will get your article read, and then to craft a resource that will compel the reader to visit your website - or the web page that you want them to see.

So, first the title: Before you can craft your title you will need a good topic or subject to write about. There are several ways to decide what that should be, but that is another article. Let's assume that you have decided to write about how to cure a slice in golf. The obvious title would be: "How to Cure Your Golf Slice".

Would that really be a good idea? How many web pages are there online with that title? A few thousand? A few hundred thousand? In fact if you use the term as a Google search you will find it is 387,000. You have 387,000 other websites competing for these keywords.

Now, let's change it to "How to Cure a Golf Slice". You get 71,500 competing sites. Just one small word change: 'your' to 'a' reduces the competition by almost 82%. What that means is that with fewer competing sites you have a lot better chance of having your website listed close to the top of the listings for the keyword.

However, you also have to take the demand into consideration: if nobody is using these keywords in their search you won't benefit by using them. Using Wordtracker I get three times as many people, searching for 'cure A golf slice' than 'cure YOUR golf slice'. So based upon keyword research the title will be: How to Cure A Golf Slice.

This has three times the demand and over a fifth of the supply of the alternative with 'YOUR' in the keyword. That's the difference that one simple word can make to the success or failure of a keyword or keyphrase.

In practice, it will make little difference, unless the prospect uses the exact phrase, in which case 'how to cure a golf slice' is the more likely of the two terms for somebody to use. Were the term 'cure my golf slice' used, both would have the same number of results. You then write the article, making it as interesting and as useful to the reader as possible, and try to persuade them that they have to find out more by visiting your website.

However, the purpose of this article is not to show you how to write articles, but how to use them. You do that using your Resource Box. This is a section that some directories provide in which you have to persuade the reader to visit your site. The directory won't describe it as such, but that is basically what it is. In fact, not all directories provide a separate data box for this, so you have to add it to the end of your article, but either way you design it the same way.

Keep in mind that the resource box should not be used as a bio. Even though the directory might ask you to provide info about yourself, you should use it to promote your website. Here are some ideas for your resource box.

1. Provide more information and a free gift "For more information on this topic and a free gift check out Pete's website at xxxxxx" .

2. The Second Part Offer "You will find Part 2 of this article at xxxxxx.com, in which you will learn how to put this information to practical use."

3. The Final Offer "If this article interests you, you will find a limited period free offer on xxxxx.com, that will help you to cure your golf slice."

These are various uses to which you can put the resource box, and they are all effective in getting the important clicks. However the format that works best for me is something along the lines of: "For more information check out xxxxxx where I will show you how to make every article rock with cash generating pizzazz that makes you more in a month than your website does in a whole year."

That's how to use your articles and your resource to make monëy. Some people don't want the resource to look like an advert. Why not? Advertising is your life's blood and your resource is the only place in your article where you really can advertise.


Article Writing Mistakes You Should Avoid

Making your articles available for reprints by other ezine publishers and webmasters is the cornerstone strategy in building an avalanche of pre-qualified visitors to your website.

If you want your articles to be picked up and massively distributed by others, here are 7 common mistakes to avoid:

Article Mistake #1 Too many grammatical, spelling, and punctuation errors.

In addition to having your article proofed by others, you may also want to be sure that you have clearly defined paragraphs. Nothing is worse than a big blob of text with 20 run-on sentences.

Readers no longer read articles in depth and often only 'scan' your article. They want small bites of information that can be easily digested... also known as "info-snacking."

Keep your "voice" in the same person throughout the entire article. If you are using the first person voice (I, me) or the second person (you, we, us) or the third person (they, them, he, she)...be consistent by staying in one voice for the entire article.

Article Mistake #2 Too much hype, bragging and self-promotion.

If you are as good as you know you are, there is no reason to fill the body of the article with hype, gratuitous links to your site or blatant self-promotion. Readers are smart and will see right through your "hype-veil."

Better to only sell or pitch your company in the RESOURCE BOX below the body of the article. Research I've done indicates that the resource box often gets a 3% CTR (Click Through Rate). Be sure you take advantage of that by not selling hard in the body of the article.

Article Mistake #3 Content based on what you need to learn, not what your reader needs.

Put yourself in your reader's shoes and ask yourself, "What does this article offer me?" Research what your reader wants to read by doing survey's with your own audience or do keyword search engine research to find what people are looking for.

Article Mistake #4 Making your article broad or superficial in content.

It's better to go in-depth on a narrow topic. Define it. Explain it. Relate to it. Use bullet points or numbered lists. Offer a secret or expertise that you have around the topic. Be original in covering your topic as narrowly as possible in a way that has not been done by others. Brevity is golden.

Article Mistake #5 Headline and article summary does not grab readers' attention.

The headline is often ~95% of the initial reason why someone might read your article or pass it over for another article. Don't bore your audience out of the gate with a dull headline or worse, a boring introduction to the article.

If you have to use two sentences to make your headline, you're thinking too hard. Keep it simple and make it brief. Use keyword research tools to optimize your article title.

Article Mistake #6 Plagiarizing or 'buying articles'...

It's ok to research the Internet for article ideas, but it's not ok to copy word-for-word of any article. Paraphrasing can also be classified as plagiarism. Be original. Let the words flow from your mind into your article. You will sleep better at night and your articles will have a higher value in the marketplace.

Buying articles is not a great idea...especially if you do not get an exclusive license to use them. What good is the same article if thousands of people call it their own? If you do outsource your article writing to ghost writers, make sure you have an exclusive right or license to the works.

Article Mistake #7 Don't burn out the RESOURCE BOX by overloading it.

The RESOURCE BOX is your pay-off for giving your article up for free reprints, but don't abuse the welcome mat by including a dozen website addresses. Stick with one website URL or two at the most and you'll find your article may find a higher distribution rate.

If you want to be really tacky, include an affiliate link in the RESOURCE BOX. A better strategy is to have a domain name registered for every affiliate program that you pitch and include the domain name that rewrites or refreshes to your affiliate link. This is much less tacky and looks more professional.

Author: Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. 

Article Source: http://EzineArticles.com/?expert=Christopher_Knight

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Catch up, my next post will be about the use of solar energy to generate electricity for our homes. Company OSP L.L.C. It produces high-quality solar panels of any size. You will be able to abandon the paid electricity.


Cut the Crap, Write Quality Content

After you have spent a couple of years blogging and after you have visited hundreds of blogs, you probably come to this awakening...  Maybe that you don't have what it takes to be a successful blogger.

So what must you do to measure up at the same level or even better than those bloggers  who are assumed to be doing well as 'successful' bloggers?

But first, what defines a successful blogger?  Is it someone who's making a bundle of moolah online? Or someone who provides compelling content on his or her blog that attracts a beeline of traffic that never seems to stop?

And for sure if your blog rocks, advertisers will be falling over each other to get their ads onto your site.

The hard truth is that not everyone is cut out to be a 'genius' when it comes to blogging. Most of us are just average type of bloggers who think of it as a kind of hobby with interest that may fall into categories such as entertainment, politics, sports, writing, fashion and what have you.

If you have come this far in blogging and realized you have taken the wrong path, you can always backtrack and go home to do something more rewarding than looking at the computer screen days on end.

Or you can re-orientate your mindset, push the envelope and take on a new persona - give your blog a new lease of life.

By now, you'll know that TIMIDITY does not bring you good dividend. Nobody gets to know you as a blogger because you don't rock and roll with the "jet set".

Sometimes you need to fa*t and stick up your middle finger to create waves. Blow your own horn.

You got to exude a magnetic personality, like a flamboyant and charismatic politician who can sway the crowd with a performance of great elan and sophistication.

Some of the advices that came my way is NOT to be afraid to create and state your opinions. Timidity is an easy path to anonymity. Be bold. Be gung-ho but not to the point of being silly, a nuisance and a threat to mankind.

If your idea of blogging is to reach out to the world, you can't be writing for the consumption of your relatives, neighbours...and your dog and cat. The audience is out there in the World Wide Web.

You got to widen your reach as much as possible, especially in social networks and discover new blogs, not those hackneyed types that never learned to stop their BS posts. There's plenty to be learned where you have never ventured before.

Whoa! All this sounds well and good...up to this point. The truth: Promoting your blog takes more than doing all that's mentioned earlier on.

Every blog needs a readership. But there's no quick-fix or magic formula that will transform your blog into a hotbed of readers overnight unless you're Psy of Gangnum Style fame.

However, here's a simple step you can take to build traffic (quality traffic - not the here today, gone tomorrow kind): Write posts that people will want to read. Simple as that.

Just don't write rubbish.

 -  Markk