23.6.07

How Cool Or Uncool Are These Widgets?

Widgets or badges may look cool - or just uncool, depending on how you look at it - on your blog. Some bloggers call them ugly! I tend to join the "ugly" crowd.

For example, by using ReviewMe or PPP widgets on your blog, you're telling visitors that your site has been approved to write reviews for a certain fee.
It may sound good and look exciting on your blog initially. But as this marketplace evolves, bloggers will become blind to these widgets and, perhaps, wiser about the worth of most of these reviews.

How they price your blog...

ReviewMe will set the price for you. It is based on your blog's ranking, traffic and popularity. And they take a hefty cut out of your fee - 50%!


At least PPP Direct give you the option of selecting your widget - one with the price on it or the other one that just says "Hire Me..." And they don't take 50% out of you. Much less.


Which widget would you prefer?


As we can see, most blogs are displaying these widgets on their sites showing the amount that they will charge for a review.
For ReviewMe: Most blogs start at $40 (There are others below that sum)

For PPP Direct:
The price can even start at $5


Incidentally, PPP allow you to specify your own price within a reasonable range as set by them. This gives the blogger the flexibility to see fit what he or she should charge for a review and indicate it on the widget.


Other consideration aside, I believe PPP Direct have got the edge over ReviewMe by providing this flexibility. But not much.


I'm not sure what other paid-to-post bloggers think about their widget display. After the initial "euphoria" of getting approval to display these widgets, I've reasons to believe that some bloggers will have second thoughts about displaying prices on them.


Well, I've seen PPP Direct widgets with price tags being replaced by those without the price. I've done that myself, not that you're going to see people rushing in asking for reviews by doing that.


I just see that there's no point in showing on the widget how much you're going to charge. All you need to do is click on it and you'll see all the particulars on a form with the price indicated there. How simple can that be?


Talk about banner-blind people...and you can see that this widget thingy will suffer the same fate.
I'm now convinced that there's no point in indicating your price on the widget.

ReviewMe's widget comes with a specified price tag based on your blog's ranking. If you don't want to use it, then just use the text link instead.


How much will you pay for a review?


For example, who will want to pay $1,000 for a review? I've seen one high-ranking Malaysian blogger asking for that price with some self-glorifying assertion placed in one marketplace.

Or for that matter, $400, or even $40?
Be honest, are you sure somebody will request a review from you for $400? I'm aware that somebody did pay for a $400 review - from John Chow. That's an exceptional case, and I believe it's not likely to happen many times over, even if you're among the top 100 blogs in blogosphere.

The majority of us are "blue collar bloggers' and dare we ask for $400 or more to write a review? Even at $40 you'll be hard-pressed to find someone willing to pay that price for a review.


As far as I know, Kumiko's Cash Quest can be considered as an exceptional case again, just like JC. She charges $40. Yeah, Kumiko is one smart cookie who really knows how to hype herself but she can write well, too. So that's her advantage. But I still think there won't be many more reviews coming her way. When she reads this she'll be more determined to prove me wrong.


And to ask for $1000 to do a review...just because you think you've got a very high-ranking blog is simply too much to swallow! No individual blogger can pay that amount. Problogger Darren Rowse can afford it but he doesn't need a review to boost his blog. So, would you?


For a cheap $10 I got a crappy review.

I tested once to have this blog reviewed via ReviewMe and I discovered it wasn't worth my $10. I had no control on whom I picked to review my blog. If I'm paying for a review I must be able to select the review applicant. Yes, let me look at that blog's content first before I made a decision on the applicant.

But having said this much, I tend to believe that the whole marketplace will continue to evolve. PPP with Ted Murphy at the helm may continue his hype to gain popularity and market share. But then, it may be a whole new ball game farther down the road.

Of related interests:
Blogsvertise are doing some cleaning up
Shocking quality of blog reviews
Time to get smart with Smorty


10 comments:

Money From Home said...

Hi,
I don´t think having a visible price is bad. I have used it to request a review from a certain site. and it worked out nicely.
PS. I like the way you set your blogroll names!

Markk said...

> money from home: Maybe you have had a good experience of it while I had a bad experience. But still I think the price tag is not necessary. Just stick a "hire me" sign is good enough. We'll know what's the price when we click...

Kumiko said...

Some reviews are incredibly overpriced but some are not. The price that I charge is not some random number that I like but is based on how much traffic I can send you and how much it would cost to get that traffic otherwise. For example, if you were to use Adwords to get traffic to this blog, it would probably cost you at least $0.15 per visitor. A review on my site would probably send you at least 400 readers over time which equates to $60 value. And I charge under $60.

Experienced advertisers know this which is why I get a lot of review offers - I'm cheap. Having a review is also a lot better than an Adwords campaign because the visitors are coming having already been somewhat "sold" on the site.

You may not wish to purchase a review yourself, but you should be aware that many advertisers are looking for (and willing to pay for) traffic and that reviews can be a rather profitable option for them.

Jay said...

The review widgets are ubiquitous enough I don't even blink at them anymore. A paid review makes a lot of sense for an advertiser who has some sort of way of converting the traffic they get as a result. Not so much for bloggers looking for more exposure.

Markk said...

> Kumiko: I guess your $40 offer is quite attractive for advertisers, and other bloggers will have to lower their price in order to compete. But that also depends on... you know...!

> Jay: I agree this review thing is more for advertisers looking for links. As for exposure, there're more than one way to skin a cat.

lilyruth said...

My log http://dogcents is brand new but its not to bad and I will give anyone a good review for a donation of 2.00 and you will get a virtual on=-line pet also I do not hink this is a bad price at all. And I do have some traffic visiting my site so let me kknow Markk and adopt one of my dogs and I will give you a 60.00 review for the price of 2.00 that is unless your heart is big and you wish to donate a little more? Smile thast if you are a genourous kind man? are you? oh well I had to try.. Hey listen the real reason I stopped by is to invite you to Join my Alexas Train its posted at lilyruthsthis and tha and I already posted yur name and blog on the train and now Im sending yu an ivitation like Im supppose to so I do hope you will accept if you do not you will hurt my feelings. And listen You should go over to Kumikos new domain at http://www.cashquests.com she does have alot of tricks and tips on how to make money on-line and other stuf check it out and see. thanks again. bye now.

lilyruth said...

Excuse for taking up so much of your space but I have to clear something up before I leave Please know that when I give you a review, I will be sue to check the spelling I know how to spell its just that sometimes I try to type faster then I can and I hit the wrong keys and I just hate to go back and correct my errors but if I were writing a review It would be done in correct spelling and very neat and professinal. Thanks this is just in case some smart alec is thinking of commenting on my spelling and some smart remark they might make about it. Know I do know how to spell! Type now if I type slowly I will get it down perfect but when I try to go fast thats another story.HA< HA< Ha. I had to say this!

Rob said...

At first I was turned off completely, but they have become so rampant that it's just like AdSense for me. It's there, I don't really like it, but who cares. If someone out there is trying to make a buck doing this whole blogging gig, I say let them.

But you're right. You get what you pay for, and unfortunately, $10 isn't going to get you much these days. Well, it could get you some Vista drivers from Creative, which is what I just blogged about over at Neat Ish...

biodiesel conversion said...

I think that the Review Me widget is a little much and I don't use that service yet, but I have yet to put the PPP widget on my blog as it is also sort of large. I wish they made smaller versions of it that you can use as the actual widget from both sites are big. I try to have more real estate for my content and not overly drawn ads. I think a 125x125 would do it.

Komik said...

They are totally uncool to me. I really don't like seeing bloggers trying to monetize every bit of their blog.