A lot has been written about how to get your website listed on the front page of search engine rankings by using certain keywords that will do the trick. Writing compelling articles and submitting them to article directories is a good start. But you really need more than that to attract readers to your site.
I find Peter Nisbet's article, which is featured here, a very useful piece of information on how you can cut out the competition by using the right keywords in your article title to drive traffic to your website. One little trick that's used is to replace a "big word" with a "small word". Yes, just one simple word can make all the difference to the success or failure of a keyword or keyphrase in your title.
Basically, Nisbet is telling you "how to craft a title that will get your article read, and then to craft a resource box that will compel the reader to visit your website". So if you just can't wait to find out how a few tricks can help to boost your exposure and bring you search engine traffic. Read on...
How to Write Articles for Improved Search Engine Rank
By Peter Nisbet
If you are looking for improved search engine rank for any page on your website, you have to learn how to write articles in order to make use of one of the major and most useful resources online: article directories.
Just as website directories can be used to promote your website online, article directories can be used to publish your articles. These articles can in turn be used to promote a specific page on your website, and in this respect are more useful than a website directory listing that promotes only your home page.
You have few opportunities to direct search engine spiders directly to a page of your choice, and when one arises it should be made good use of. In fact, other than article directories and links on your website, you are unlikely to find such an opportuníty, and it should be seized whenever it arises.
However, very few people actually know how to make the best use of such an opportuníty and to use their articles intelligently to drive masses of traffic to their sites. You can use your Author's Resource to achieve that, but in order to get the Resource Box read, you have to get the article read first. For that to happen, you have to write a good article and then make people read it.
- To do that your title must be good enough to persuade people to read it
- To achieve that you must be able to write a good title.
So, first the title: Before you can craft your title you will need a good topic or subject to write about. There are several ways to decide what that should be, but that is another article. Let's assume that you have decided to write about how to cure a slice in golf. The obvious title would be: "How to Cure Your Golf Slice".
Would that really be a good idea? How many web pages are there online with that title? A few thousand? A few hundred thousand? In fact if you use the term as a Google search you will find it is 387,000. You have 387,000 other websites competing for these keywords.
Now, let's change it to "How to Cure a Golf Slice". You get 71,500 competing sites. Just one small word change: 'your' to 'a' reduces the competition by almost 82%. What that means is that with fewer competing sites you have a lot better chance of having your website listed close to the top of the listings for the keyword.
However, you also have to take the demand into consideration: if nobody is using these keywords in their search you won't benefit by using them. Using Wordtracker I get three times as many people, searching for 'cure A golf slice' than 'cure YOUR golf slice'. So based upon keyword research the title will be: How to Cure A Golf Slice.
This has three times the demand and over a fifth of the supply of the alternative with 'YOUR' in the keyword. That's the difference that one simple word can make to the success or failure of a keyword or keyphrase.
In practice, it will make little difference, unless the prospect uses the exact phrase, in which case 'how to cure a golf slice' is the more likely of the two terms for somebody to use. Were the term 'cure my golf slice' used, both would have the same number of results. You then write the article, making it as interesting and as useful to the reader as possible, and try to persuade them that they have to find out more by visiting your website.
However, the purpose of this article is not to show you how to write articles, but how to use them. You do that using your Resource Box. This is a section that some directories provide in which you have to persuade the reader to visit your site. The directory won't describe it as such, but that is basically what it is. In fact, not all directories provide a separate data box for this, so you have to add it to the end of your article, but either way you design it the same way.
Keep in mind that the resource box should not be used as a bio. Even though the directory might ask you to provide info about yourself, you should use it to promote your website. Here are some ideas for your resource box.
1. Provide more information and a free gift "For more information on this topic and a free gift check out Pete's website at xxxxxx" .
2. The Second Part Offer "You will find Part 2 of this article at xxxxxx.com, in which you will learn how to put this information to practical use."
3. The Final Offer "If this article interests you, you will find a limited period free offer on xxxxx.com, that will help you to cure your golf slice."
These are various uses to which you can put the resource box, and they are all effective in getting the important clicks. However the format that works best for me is something along the lines of: "For more information check out xxxxxx where I will show you how to make every article rock with cash generating pizzazz that makes you more in a month than your website does in a whole year."
That's how to use your articles and your resource to make monëy. Some people don't want the resource to look like an advert. Why not? Advertising is your life's blood and your resource is the only place in your article where you really can advertise.