4.6.09

Bingo! Another New Search Engine Called Bing


Bing there, done that.  Yup, Microsoft's new search engine Bing.com is unleashed. So how does it measure up to Google Search?

Well, it was just launched on Wednesday (June 3) and, at first glance, it seems to be doing a decent job. Bing appears to have a number of cool stuff under the hood but I guess you need a couple of weeks of navigating around it to see how Cuil (oops, I mean cool) it really is as the new search kid on the block.

Did I mention Cuil? Ok, that's the search engine which was launched with a big blast of fanfare in July last year. If you remember well, it was supposed to topple Google as the top dog in Web search. Somehow, things didn't pan out positively for Cuil and it has sort of faded into the mist of history.

Will the same happen to Bing? I knew that thought would be playing on your mind!

Some of the well-connected Web players have taken Bing for a test drive before the launch. Andy Beal of Marketing Pilgrim did that and he thinks "it's a huge improvement on Windows Live Search...you might just find that Bing pleasantly surprises".

According to Microsoft CEO Steve Ballmer in a launch statement, he referred to Bing as "an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they've found to accomplish tasks and make smart decisions."

Without a doubt, Bing is a move by Microsoft to grab market share away from Google who has dominated Web search far too long. By tagging Bing as a "decision search engine", Microsoft is trying a new approach to user experience and enabling intuitive tools to help people make better decisions of the search engine.

In other words, Bing is designed to empower people to gain insight and knowledge from the Web, moving more quickly to important decisions such as making purchase decision, mapping a travel plan, researching a health condition or locating a business.

In the next few days we will be reading feedbacks from people who have taken Bing on a run and I'm sure there will be mixed reactions from all and sundry. Obviously, people like Google's Matt Cutts will point out shortcomings in Bing. That will be like Bing, Bang, Bong and whatever! - Mark Khoo